Brightshore Marketing - because you have a million other things to do.

Are you a busy startup struggling to grow your audience? I can help.

I help founders breathe easier by delivering marketing that actually works.

Hi, I’m Lara. I help startups in health, wellbeing, and socially impactful sectors grow sustainably - without depending on expensive ad campaigns.

How can I help you?

With 12+ years of experience across content strategy, SEO, email marketing, and partnerships, I help founders like you drive more engagement, build trust with your audience, and convert users into loyal customers.

If you’re looking for someone who understands lean startup environments, knows how to spot growth gaps, and loves helping purpose-driven brands thrive - let’s talk.

  • Minimalist black and white geometric design featuring a white rectangle surrounded by black bars on the top and sides.

    Growth Audits

    A deep-dive into your website, content, email, and funnel to find untapped opportunities.

  • Person wearing a yellow SpongeBob SquarePants costume with blue shorts and white socks with red and blue stripes, standing outdoors on a paved surface.

    Fractional Growth Support

    Your part-time Head of Growth to lead sustainable, non-paid acquisition and retention strategies.

  • A symmetrical Rorschach inkblot pattern in black on a textured white background with hints of red and brown accents at the center.

    Marketing Projects

    SEO, content, email marketing, partnerships, or conversion rate optimisation tailored to your business goals.

  • Her data-driven content direction resulted in a significant increase in organic traffic and strengthened our brand’s voice across multiple channels. She is flexible, positive and collaborative - very important traits to succeed in a startup!

    Andrea Berchowitz, Founder of Vira Health

  • She challenged us (in the best way) when needed and created a comfortable space for open discussion. Her deep knowledge and strategic approach were evident throughout. The final write-up was detailed, with clear, actionable recommendations that will have a lasting impact.

    Jas Schembri-Stothart, Founder of luna app

  • Her commitment to excellence and passion for success is evident in everything she takes on. I highly recommend Lara for any role that requires strategic vision, expert communication and an unwavering dedication to success. She is top tier talent and a pleasure to work with.

    Michael Campagnolo, Founder of Caddie

Why work with me?

✔ 12+ years of experience growing mission-driven brands
✔ Specialist in organic growth and customer retention
✔ Insightful, collaborative, and no-fluff approach
✔ Trusted by health tech, wellness, and socially conscious startups

“Lara follows the data and is deeply analytical when it comes to marketing and communications strategy.

Creative and full of ideas on how to activate and retain audiences, she produces content that drives traffic.

She cares deeply about attention to detail and delivering high-quality outputs.”

— Emily Turner, Vira Health

Ready to grow?

Let's have a no-obligation chat about how I can support you.

Marketing insights for startups

How to create buyer personas that actually help your marketing

Read more

Your competitors aren’t who you think they are

Read more

Brand positioning 101: A simple guide for startups

Read more

Customer interviews - how to get the most helpful insights

Read more